The Basics
Getting Started
Open Auction
Audiences
Experiments
Ad Quality
Integration
Reports
The dashboard provides real-time and historical data for you to stay on top of your monetization strategies. The dashboard also offers in-depth filters to drill down key metrics.
The key metrics reported in the dashboard are:
| Attribute | Description |
|---|---|
| Estimated Revenue | This is the revenue calculated by Meson based on your open auction settings. The revenue is calculated based on fixed, predicted or real time bids, as configured per ad line. |
| eCPM | This is the derived metric and is calculated as estimated revenue divided by the impressions based on the filters applied. |
| Impressions | This is the number of times Meson reported an ad was shown to users across networks. |
| Fills | This is the number of times Meson reported an open auction has a winning bid and ad that was ready to be shown users. |
| Ad Requests | This is the number of times the app requested the Meson SDK to get an ad by conducting an open auction. |
| DAU | Coming soon... |
| ARPDAU | Coming soon... |
You can filter the data by the following dimensions:
| Attribute | Description |
|---|---|
| Date | The timeframe for which you are querying. Possible filters are Today, Yesterday, Last 7 Days, Last 14 Days, Last 30 Days, This Month, Last Month, and custom date range till the beginning of last month. |
| App | The apps are registered and monetized in the account. |
| Network | The networks monetize the apps. |
| Format | The formats used to monetize the apps. |
| Ad Unit | The ad units are configured to monetize different real-estates in the apps. |
| Country | The markets where the apps are monetized. |
All data is reported in UTC.
All data is reported in real-time.
