Manage Block Lists

Create Block List

Block lists help you manage your brand, avoid competition, and moderate creatives. Blocks lists can be used across apps, and block lists are optional.

Go to Set Up / Block Lists and click Create Block List in the top right.

Add Category Blocks

Control programmatic ad delivery by using the IAB Ad Product Taxonomy 2.0. These are high level grouping of ads, into relevant categories.

If you want to block in-appropriate ad content, select from Strict, Moderate, and Low preset filters.

If you want to block in-appropriate ad content and competing product content, further customize the blocked categories, by including categories that you consider competitive.

Add Domain & App Blocks 

Control programmatic ad delivery by blocking domains or app IDs of your competitors.

If you want to block ads from www.competitor.com and its subdomains, you can do so by entering the top-level domain such as competitor.com.

If you want to block ads for specific app titles, you can do so by entering the app bundle IDs. On Android, these should be a bundle or package names (e.g., com.foo.mygame). On iOS, these are numeric IDs.

Add Creative Attribute Blocks

Control programmatic ad delivery by blocking creative attributes. For example, if you want to block creatives with attributes like auto play audio, auto play video, interactive ads etc., you can do it from here.

Apply Block List to Apps

Create a block list and apply the block list to an app(s), and click on Save.

Edit/Remove Block List

You can Edit a block list and change the definition anytime. Click on pen icon to edit a block list.

You can Remove a block list applied to an app anytime. Click on bin icon and then select a new block list.