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Manage Block Lists

Create Block List#

Block lists help you manage your brand, avoid competition, and moderate creatives. Blocks lists can be used across apps, and block lists are optional.

Go to Set Up / Block Lists and click Create Block List in the top right.

create-block list

Add Category Blocks#

Control programmatic ad delivery by using the IAB Ad Product Taxonomy 1.0. These are high level grouping of ads, into relevant categories.

If you want to block in-appropriate ad content, select from Strict, Moderate, and Low preset filters.

If you want to block in-appropriate ad content and competing product content, further customize the blocked categories, by including categories that you consider competitive.

These blocks are currently applicable only for S2S networks that are onboarded on Meson.

Add Domain & App Blocks#

Control programmatic ad delivery by blocking domains or app ID of your competitors.

If you want to block ads from www.competitor.com and it's subdomains, you can do so by entering the top level domain such as competitor.com.

If you want to block ads for specific app titles, you can do so by entering the app bundle IDs. On Android, these should be bundle or package names (e.g., com.foo.mygame). On iOS, these are numeric IDs.

create-block list

Add Creative Attribute Blocks#

Control programmatic ad delivery by blocking creative attributes. For example, if you want to block creatives with attributes like auto play audio, auto play video, interactive ads etc., you can do it from here.

Apply Block List to Apps#

Create a block list and apply the block list to an app(s), and click on Save.

Apply a block list to multiple apps while creating or editing a block list.

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Edit / Remove Block List#

You can Edit a block list and change the definition anytime. Click on to edit a block list.

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You can Remove a block list applied to an app anytime. Click on and then select a new block list.

What Next?

Next, tell us more about the ad experience you want for your users.