LAST UPDATED: JANUARY 2022 / EFFECTIVE: JANUARY 2022
The Meson Platform (hereafter referred to as “Meson”) refers to Meson LLC’s proprietary neutral mediation platform that optimizes mobile advertisements for supply partners and allows their demand partners to serve its or third-party advertisements on the mobile applications and websites that supply partners designate based upon the criteria selected by them on Meson. Meson is a full functionality mediation platform, for app developers, to realize the benefits of a mediation solution without the complexities of maintaining an in-house mediation solution. The platform is built for publishers with focus on control, transparency and efficiency.
2.1 When you view an advertisement facilitated via Meson on a site, app or other digital media, the supply partners or their advertisers may collect information on your device and your interaction with the advertisement. The supply partners may provide us with following data about you when you elect to interact with the advertisements. Any collection of such data is governed by the supply partners or their advertisers’ privacy policies.
(a) Device identifiers. Device identifiers are alphanumeric strings that are unique to your device. These include:
(b) Location information, including:
(c) Network information, including:
(d) Information about apps or sites and Software Development Kit (SDK), including:
(e) Demographic data about you, including:
(f) Advertisement information. We collect information about the ad presented on your device, including:
2.2 When you register with Meson as a supply partner, the platform may ask you for following data:
For avoidance of any doubt, it must be specified that the above-mentioned data will be considered as business data and not as personal data. You are encouraged to provide company email and phone number. In any case, we assure you that we will implement measures to safeguard this data. However, data privacy laws will not be applicable for such datasets.
Meson does not collect any sensitive data such as racial or ethnic origin, political opinions, religious or philosophical beliefs, genetic data, biometric data, data concerning health.
Meson does not store your personal data in any format. We enable our supply partners to transfer the required data to the corresponding demand partners or advertisers via our channel. However, we do not store or process your data for any purpose other than that of reporting, bidding, attribution, and fraud detection. We do not conduct any enrichment, analytics for audience segments, modelling, data analytics etc. We use the information that we receive about you to:
Meson may share the data it collects or receives about you as described in this Policy as follows:
Meson uses reasonable technical and organizational measures to protect the information it collects about you in compliance with its legal and privacy requirements and contractual obligations. We also seek appropriate contractual protection from our partners regarding their collection, use or treatment of user data. Unfortunately, no system is 100% secure, and we cannot ensure or warrant the security of any information you provide to us. To the fullest extent permitted by applicable law, we do not accept liability for unauthorized disclosure.
By using our platform or providing personal data to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of our services. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on our website, by mail or by sending an email to you.
Meson retains information collected in the context of our platform for a period of up to thirty (30) days, unless otherwise required by law or applicable contract. Meson may retain the information it obtains about you as per the instructions of its customers or partners who provide such information or as required to fulfil our contractual obligations.
After the applicable retention period, Meson will only retain and may only use your data: (i) in an aggregated or anonymized format; (ii) to comply with its legal obligations; and (iii) to resolve disputes and enforce agreements. Please note that the use cases stated in this provision will apply as an exception to your data subject or consumer rights related requests.
As stated in ‘Section 3. HOW DOES MESON USE YOUR PERSONAL DATA?’, Meson does not store your data or process it for any purpose other than reporting, bidding and fraud detection. Please reach out to your mobile application provider for exercising any data subject/ consumer rights provided by the privacy laws applicable in your country.
California residents have the right to opt out of the “sale” of their personal information. Under the CCPA, “sale” is defined broadly and includes the transfer of personal information by a business to a third party for valuable consideration (even if there is no exchange of money). Meson does not “sell” your personal data.
Meson may share your information with clients, customers, partners, affiliates and other third parties described above who are based in countries outside of your country of residence (for example, if you are an EEA resident, we may share your information with our non-EEA clients or affiliates), subject to any contractual or legal requirements. You agree that all information processed by us may be transferred, processed, and stored anywhere in the world.
Meson complies with applicable privacy laws such as Children's Online Privacy Protection Act (COPPA) and California Consumer Privacy Act (CCPA) in the U.S. and GDPR in the EEA and does not knowingly collect/ process personal data about users of sites or apps directed to children.