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Report Builder

Report builder helps you query for custom reports with in-depth granularity. Recurring reports can be scheduled, and delivered to one or more email addresses.

New Report#

To generate a new report, go to Reports / Report Builder / New Report.

  • All reports are saved as Saved Queries, saving you the effort and time to start from scratch everytime.
  • All reports ready for download are available in Download Reports.
To generate a useful report, refer to the definitions of dimensions, metrics and filters available below.

Dimensions#

The dimensions reported are:

AttributeDescription
ATT ConsentHas user granted permission to collect data about end users and share it with other companies for purposes of tracking across apps and websites. True means permission granted. False means permission denied.
Limit Ad TrackingHas user opted out of having an ID for advertisers. True means opted-out. False means not opted-out.
GDPR ConsentAny freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her. True means consent granted. False means consent not granted.
Ad ID StatusDid the request have an ID for advertisers? True means an ID was present. False means no ID was present.
AppThis the app name registered with Meson.
App IDThe unique identifier for the app in Meson.
Bundle IDThe bundle ID of the app as per the app store.
App VersionThe version of the app.
SDK VersionThe version of the Meson SDK.
IntegrationIs the SDK integrated Meson Wrap or Meson Prime?
App VersionThe version of the app.
Block ListThe name of the block list associated with the app.
Ad ExperienceThe name of the ad experience associated with the ad unit
Ad UnitThe name of the ad unit registered.
Ad Unit IDThe unique identifier for the ad unit in Meson.
FormatThe format of the ad unit registered. Formats supported are Banner, MREC, Native, Interstitial, and Rewarded.
Targeting GroupThe name of the targeting group associated with the ad unit.
Rank (TG)The rank of the targeting group.
SegmentThe name of the segment associated with the targeting group.
Ad LineThe name of the ad line associated with the targeting group.
CountryThe country of origin of the ad request.
Device MakeThe manufacturer / OEM of the device.
Device ModelThe marketing name of the device.
OSThe operating system installed in the device.
OS VersionThe operating system version installed in the device.
NetworkThe network that served an ad and generated engagement and revenue.
Advertiser DomainThe domain of the advertiser whose ad was shown to the user and generated an engagement and revenue. Meson tries to report advertiser domain on a best effort basis.
Creative IDThe unique identifier user to track a creative served by Meson or any mediated SDK. Meson tries to report creative ID on a best effort basis.
Opportunity LossThe reason an opportunity was not monetized.
Bid BinsThe bins to which a bid falls. The bins can be used to understand the bid landscape from and across Networks.
DateThe date the revenue, and other events were reported.
HourThe hour of day the revenue, and other events were reported.

Metrics#

The metrics reported are:

AttributeDescription
Ad RequestsThe count of ad requests made by the app to the Meson SDK to get an ad by conducting an open auction.
AuctionsThe count of valid ad requests for which an open auction was conducted. You can track the drop off between Ad Requests and Auctions using Opportunity Loss.
Bid RequestsThe count of requests to participating networks / ad lines for an auction. For an auction, the cardinality of this depends on the number of networks / ad lines configured.
Bid ResponsesThe count of responses from participating networks / ad lines that had a bid available.
Eligible BidsThe count of valid responses from participating networks / ad lines that had a bid available. You can track the drop off between Bid Responses and Eligible Bids using Opportunity Loss.
FillsThe count of auctions that had a winning bid and an ad that was ready to be show to the user.
ImpressionsThe count of ads that was shown to users across networks.
ClicksThe count of clicks on ads that was shown to users across networks.
Bid Availability RateThe ratio of Bid Responses to Bid Requests.
Bid DepthThe ratio of Eligible Bids to Auctions
Win RateThe ratio of Fills to Eligible Bids.
Fill RateThe ratio of Fills to Ad Requests.
Render RateThe ratio of Impression to Fills.
Estimated RevenueThe revenue calculated by Meson based on your open auction settings. The revenue is calculated based on fixed, predicted or reat time bids, as configured per ad line.
eCPMEstimated revenue normalized to a 1000 impressions based on the filters applied.
DAUComing soon...
ARPDAUComing soon...

Filters#

The filters supported are:

AttributeDescription
DateThe timeframe for which you are querying. Possible filters are Today, Yesterday, Last 7 Days, Last 14 Days, Last 30 Days, This Month, Last Month, and custom date range till beginning of last month.
AppThe apps registered and monetized in the account.
NetworkThe networks monetizing the apps.
FormatThe formats used to monetize the apps.
Ad UnitThe ad units configured to monetize different real-estates in the apps.
CountryThe markets where the apps are monetized.
Ad LineThe placements and price points configured for each network across markets, ad units, and apps.

Scheduling Reports#

To schedule reports select a moving time range. Possible options are Last Day, This Week, This Month, Last Week, Last Month.

Enable scheduling, and select frequency from one of daily, weekly, or monthly.

If you select daily, the report will be generated and delivered daily. If you select weekly, the report will be generated and delivered on a day of the week (Sunday through Saturday) you select. If you select monthly, the report will be generated and delivered on a preferrence of your choice. First of the month, 15th of the month or Last day of the month.

Reporting Timezone#

All data is reported in UTC.

Reporting SLA#

All data is reported in real-time.