The dashboard provides real-time and historical data for you to stay on top of your monetization strategies. Dashboard also offers in-depth filters to drill down key metrics.
The key metrics reported in dashboard are
|Estimated Revenue||This is the revenue calculated by Meson based on your open auction settings. The revenue is calculated based on fixed, predicted or real time bids, as configured per ad line.|
|eCPM||This is the derived metric and is calculated as estimated revenue divided by the impressions based on the filters applied.|
|Impressions||This is the number of times Meson reported an ad was shown to users across networks.|
|Fills||This is the number of times Meson reported an open auction has a winning bid and ad that was ready to be shown users.|
|Ad Requests||This is the number of times the app requested the Meson SDK to get an ad by conducting an open auction.|
You can filter the data by the following dimensions:
|Date||The timeframe for which you are querying. Possible filters are Today, Yesterday, Last 7 Days, Last 14 Days, Last 30 Days, This Month, Last Month, and custom date range till beginning of last month.|
|App||The apps registered and monetized in the account.|
|Network||The networks monetizing the apps.|
|Format||The formats used to monetize the apps.|
|Ad Unit||The ad units configured to monetize different real-estates in the apps.|
|Country||The markets where the apps are monetized.|
All data is reported in UTC.
All data is reported in real-time.